SEO report of mcgowansjewellers.com

McGowans Jewellers Glasgow Argyll Arcade

www.mcgowansjewellers.com/

McGowans Jewellers are a family run chain of jewellery shops located in the Argyll Arcade in Glasgow, and Union Street in Aberdeen. We supply coloured and ...


 Tasks

  • Make the site mobile device friendly.
  • Avoid using deprecated HTML tags.
  • Implement the viewport meta tag.

 SEO

URL

Domain : www.mcgowansjewellers.com/

Character length : 26

Title
McGowans Jewellers Glasgow Argyll Arcade
Description
McGowans Jewellers are a family run chain of jewellery shops located in the Argyll Arcade in Glasgow, and Union Street in Aberdeen. We supply coloured and diamond jewellery, antique and reconditioned jewellery and branded silver.
Keywords (meta keywords)
jewellers Glasgow, Argyll Arcade Glasgow, diamond jewellery, antique jewellery, union street aberdeen

Error! Using “meta keywords” is meaningless in a while.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://mcgowansjewellers.com/robots.txt
User-agentDisallowed for the search engines
*
  • All subpages are allowed to crawl


 Social

Social Engagement

No info found.

 Content

Doctype
Missing doctype element
Encoding
Perfect! The character encoding is set: UTF-8.
Language
Error! No language localization is found.
Title
McGowans Jewellers Glasgow Argyll Arcade

Character length : 40

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 14%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
102000
Heading structure in the source code
  • <H1> McGowans with Michael James – Glasgow’s Jewellers
  • <H3> About
  • <H3> Get in Touch
Word cloud
  • jewellery13
  • diamond8
  • rings7
  • jewellers6
  • mcgowans5
  • antique4
  • products4
  • pendants3
  • arcade3
  • view3
  • all3
  • bracelets3
  • come2
  • first2
  • scotland2
  • experienced2
  • offer2
  • something2
  • shop2
  • customers2
  • quality2
  • range2
  • earrings2
  • shopping2
  • reconditioned2
  • services2
  • free2
  • glasgow2
  • argyll2
  • provide2
  • silver2
  • branded2
Keyword matrix
wordtitledescriptionsheading
jewellery
diamond
rings
jewellers
mcgowans
antique
Two Word cloud
  • diamond jewellery3
  • view our2
  • jewellery diamond2
  • argyll arcade2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.

 Technologies

Mobile optimization
Error! This website is not optimized for mobile devices... It is optimized for devices which have at least 960px wide display!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is not fast enough: 2.4 seconds have passed until the page started to load.
Loading time
3,902 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
81
Number of source domains
21
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • https://maps.googleapis.com/maps/api/js?sensor=false
  • http://www.mcgowansjewellers.com/scripts/swfobject/swfobject.js
  • http://www.mcgowansjewellers.com/scripts/functions.js
  • http://www.mcgowansjewellers.com/scripts/shop.js
  • http://code.jquery.com/jquery-1.8.2.js
  • http://www.mcgowansjewellers.com/scripts/icommandSpryAccordion.js
  • http://www.mcgowansjewellers.com/.. /icommandSpryMenuBarTouchscreen.js
  • http://www.mcgowansjewellers.com/WebResource.axd?d=NB_KoSyvqSAJtpLv-mFYsh...
List of render blocking css files
  • http://www.mcgowansjewellers.com/css/icommand.css
  • http://www.mcgowansjewellers.com/css/icommand_menu_style.css
  • http://www.mcgowansjewellers.com/.. /icommand_vertical_menu_style.css
  • http://www.mcgowansjewellers.com/.. /icommand_accordion_menu_style.css
  • http://www.mcgowansjewellers.com/css/icommand_shop_style.css
  • http://www.mcgowansjewellers.com/css/icommand_text_style.css
  • http://www.mcgowansjewellers.com/.. /icommand_banner_rotator_global.css

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • http://www.mcgowansjewellers.com/scripts/swfobject/swfobject.js
  • http://www.mcgowansjewellers.com/scripts/functions.js
  • http://www.mcgowansjewellers.com/scripts/shop.js
  • http://www.mcgowansjewellers.com/scripts/icommandSpryAccordion.js
  • http://www.mcgowansjewellers.com//scripts/icommandSpryMenuBarTouchscreen.js
  • http://www.mcgowansjewellers.com/WebResource.axd?d=NB_KoSyvqSAJtpLv-mFYshQnADBcOEOqPLWeXCF9Z2J9yH_aitZXWhtAQ5NbEokqcFKHh0Sm3BfcEhDBlofstQKalcX_UnUcgtM7YIYgdps1&t=635834137939420546
  • http://www.mcgowansjewellers.com/scripts/jquery.banner-rotator.js
File size of all javascript files combined
1.19MB
Javascript minifying
You can save 103.9KB (40% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • http://www.mcgowansjewellers.com/css/icommand.css
  • http://www.mcgowansjewellers.com/css/icommand_menu_style.css
  • http://www.mcgowansjewellers.com/css/icommand_vertical_menu_style.css
  • http://www.mcgowansjewellers.com/css/icommand_accordion_menu_style.css
  • http://www.mcgowansjewellers.com/css/icommand_shop_style.css
  • http://www.mcgowansjewellers.com/css/icommand_text_style.css
  • http://www.mcgowansjewellers.com/css/icommand_banner_rotator_global.css
  • http://www.mcgowansjewellers.com/css/icommand_banner_rotator.css
File size of all css files combined
98.85KB
CSS minifying
You can save 17.1KB (30% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
37.74KB
Gzip compression
Error! By using Gzip you can save 74.3KB (83% compression) on your site.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
48
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
http://www.mcgowansjewellers.com//gfx/SpryMenuBarDownHover.gifExpiry time is not specified
http://www.mcgowansjewellers.com//gfx/SpryMenuBarRightHover.gifExpiry time is not specified
http://www.mcgowansjewellers.com/.. /icommandSpryMenuBarTouchscreen.jsExpiry time is not specified
http://www.mcgowansjewellers.com/Banner/01-diamond-5rings-banner.jpgExpiry time is not specified
http://www.mcgowansjewellers.com/.. /02-diamond-solitaire-banner.jpgExpiry time is not specified
http://www.mcgowansjewellers.com/.. /03-traditional-coloured-cluster-banner.j...Expiry time is not specified
http://www.mcgowansjewellers.com/.. /04-traditional-coloured-3rings-banner.jp...Expiry time is not specified
http://www.mcgowansjewellers.com/.. /05-pre-owned-pendant-banner.jpgExpiry time is not specified
http://www.mcgowansjewellers.com/.. /06-pre-owned-pocketwatch-banner.jpgExpiry time is not specified
http://www.mcgowansjewellers.com/.. /07-branded-silver-bracelet-banner.jpgExpiry time is not specified
http://www.mcgowansjewellers.com/.. /08-branded-silver-pendant-banner.jpgExpiry time is not specified
http://www.mcgowansjewellers.com/css/icommand.cssExpiry time is not specified
http://www.mcgowansjewellers.com/.. /icommand_accordion_menu_style.cssExpiry time is not specified
http://www.mcgowansjewellers.com/css/icommand_banner_rotator.cssExpiry time is not specified
http://www.mcgowansjewellers.com/.. /icommand_banner_rotator_global.cssExpiry time is not specified
http://www.mcgowansjewellers.com/css/icommand_menu_style.cssExpiry time is not specified
http://www.mcgowansjewellers.com/css/icommand_shop_style.cssExpiry time is not specified
http://www.mcgowansjewellers.com/css/icommand_text_style.cssExpiry time is not specified
http://www.mcgowansjewellers.com/.. /icommand_vertical_menu_style.cssExpiry time is not specified
http://www.mcgowansjewellers.com/gfx/bg_body_new_long.jpgExpiry time is not specified
http://www.mcgowansjewellers.com/gfx/icommandGradient.gifExpiry time is not specified
http://www.mcgowansjewellers.com/gfx/sprite.pngExpiry time is not specified
http://www.mcgowansjewellers.com/media/279/sitelogo.jpgExpiry time is not specified
http://www.mcgowansjewellers.com/media/28249/coloured_diamonds2.jpgExpiry time is not specified
http://www.mcgowansjewellers.com/.. /second_hand_jewellery2.jpgExpiry time is not specified
http://www.mcgowansjewellers.com/media/28341/spacer2.gifExpiry time is not specified
http://www.mcgowansjewellers.com/media/28423/arrow2.gifExpiry time is not specified
http://www.mcgowansjewellers.com/media/85697/amethystbroochsized.jpgExpiry time is not specified
http://www.mcgowansjewellers.com/scripts/functions.jsExpiry time is not specified
http://www.mcgowansjewellers.com/scripts/icommandSpryAccordion.jsExpiry time is not specified
http://www.mcgowansjewellers.com/scripts/jquery.banner-rotator.jsExpiry time is not specified
http://www.mcgowansjewellers.com/scripts/shop.jsExpiry time is not specified
http://www.mcgowansjewellers.com/scripts/swfobject/swfobject.jsExpiry time is not specified
https://maps.googleapis.com/maps/api/js?sensor=false30 minutes
http://www.google-analytics.com/analytics.js2 hours
http://www.google-analytics.com/ga.js2 hours

 Speed test – Images

File size of all images combined
1.10MB
Image optimisation
You can save 809.4KB (72% compression) by optimising the images below:

 Traffic

Alexa
18686670

 Website security

IP
194.36.163.95
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.

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 Icons

Favicon
Error! No favicon is found. Using favicon helps to build a better brand quicker.

 Order of Heading elements on mobile by position

  • H1 : McGowans with Michael James – Glasgow’s Jewellers, ( 495px from top )
  • H3 : About, ( 540px from top )
  • H3 : Get in Touch, ( 1070px from top )

 Typos

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